Riya Kundnani AI-generated photo

Helping brands grow with Meta Ads & Performance Marketing

Strategic and customer-oriented marketer with 2+ years’ experience across Meta, Google Ads, LinkedIn, and YouTube. I optimize paid campaigns, analyze metrics (CTR, CPM, CPR, ROAS), and collaborate with stakeholders to drive growth.

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Professional Summary

Strategic Digital Marketing Specialist with expertise in paid social campaigns, audience segmentation, video editing, and performance optimization. Adept at collaborating with stakeholders and delivering data-driven marketing strategies that maximize ROI and engagement.

Core Competencies

Paid Social Strategy

Meta, YouTube, LinkedIn, Google Ads campaigns with full-funnel strategy.

Performance Analysis

Metrics monitoring (CTR, CPM, CPR, ROAS) and data-driven optimization.

Stakeholder Management

Client consulting, project collaboration, and campaign alignment.

Experience

Digital Marketing Specialist — Accenture

Aug 2024 – Present | St. Catharines, ON
  • Executed paid social campaigns, achieving 3.5–5.2× ROAS and reducing CPR by 27%.
  • Collaborated with stakeholders to align strategy and brand messaging.
  • Optimized creatives and tracked KPIs (CTR, CPM, ROAS).

Marketing Specialist — OSL Retail Services

Aug 2023 – Nov 2024 | Mississauga, ON
  • Led Google Chromebook promotions using customer insights.
  • Coordinated campaigns across store & marketing teams.

Meta Ads Services

Strategy & Setup

Pixel setup, conversion events, roadmap planning, and audience structure.

Campaign Build & Launch

Creative briefs, placements, bidding aligned to CPR/ROAS KPIs.

Optimization & Reporting

Weekly tests, scaling, dashboards, and actionable recommendations.

Contact

Let’s talk about your goals. Send a message and I’ll get back to you.

Direct Contact

Niagara Falls, ON

(226) 580‑9934
kundnaniriya1@gmail.com

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